Why this role, Why now ?

Build the Foundations of Omi: As the first Marketing Ops Manager at Omi, you will have a significant impact on go to market strategy and in developing Omi’s international business.

Join Us at a Magical Time: We have recently raised capital and are beginning our international go-to-market efforts. We are accelerating our product development, offering a tremendous opportunity to shape our growth and the products we create. You are joining at the ideal time to make a substantial impact.

Work on Cutting-Edge Technology: Omi is revolutionizing the industry by combining AI, 3D, and eCommerce trends into a truly unique product. Join us and be a part of this exciting journey, pushing the boundaries of what's possible and creating groundbreaking solutions that will define the future of marketing.

Responsibilities

• Develop and execute a comprehensive CRM and marketing automation strategy to enhance prospect engagement, lead nurturing, and revenue growth.
• Own the development and optimization of sales, revenue, and marketing processes and workflows within the CRM.
• Optimize lead scoring models to prioritize leads and ensure seamless handoffs to sales teams.
• Create and manage targeted, segmented email marketing campaigns for lead nurturing and reactivation, leveraging profile, behavioral, and engagement data.
• Establish robust tracking systems to monitor marketing campaign performance across various channels and touchpoints.
• Stay up to date with the latest email marketing and martech ecosystem trends, platform standards, technologies, best practices, and developments.
• Create and maintain dashboards and reports (both standardized and ad hoc) to track marketing campaign effectiveness, ensuring results are directly tied to business objectives.
• Oversee day-to-day HubSpot operations, including troubleshooting and resolving any data-related issues.

Qualifications